Farmers’ Preference and Adoption of Rice Varieties Grown in Hill Region of Assam Based on Varietal Attributes

Aims: The present study was undertaken to enlist the rice varieties grown in Karbi Anglong district of Assam, India and identify most preferred preference criteria as perceived by growers at individual level.
 Place Duration Study: Krishi Vigyan Kendra, Anglong, Diphu between April 2018 March 2019.
 Methodology: We included 30 farmers who were non-respondent main 90 study. used Participatory Rural Appraisal, Personal Interview Method Schedule.
 Results: revealed that 18 are normally for lunch dinner making. Among Gaya, Ranjit, Agarsali, Bordhan, Basuri five respectively. There twelve quality parameters which identified non respondent based on prefer a particular variety. parameter accordance with their yield, suitability land situation, duration, taste, planting time flexibility, after cooking quality, disease pest resistance, fertilizer requirement, market demand, hunger chasing, draught resistance cold resistance.